2 fine features, 2 very different outcomes, 1 obvious reasonThis one is for all you folks who doubt that staging a loft for sale can be proven to lead to an increased value. The natural world rarely provides such a…
Tag: Staging
141 West 17 Street loft seller takes forever to sell at 7% discount
if at first you don’t succeed …?We’ve had two recent posts about rather long marketing campaigns that ended rather badly for the sellers. (November 6, 21 East 22 Street loft sells after long, painful price discovery, and November 10, 59…
Tagged with: Broker Babble, Competition, Finishes, Longandnarrow, Neighbor, Renovation, Skylight, Staging, Stubborn, West 17
60 Beach Street gut loft project goes for gold, gets world record
I do not understand this. At. All.I am going to posit that pretty much all of the sales history of the recently sold “2,557 sq ft” Manhattan loft #4D at 60 Beach Street makes no sense: sold by sponsor Dec…
Tagged with: Beach, Efficient, Empty, New York Times, Primitive, Rational, Renovation, Sponsor, Staging, Sweetheart
ruthless stagers, indeed! NY Times nails story about marketing apartments (and lofts!)
to be bookmarked by 98% of sentient agentsHonestly, I would applaud the featured article in tomorrow’s Sunday Real Estate section in the New York Times, Ruthless Came the Stager, even if Elissa Gootman had not spelled my name right (or…
Tagged with: Greenwich Village, Kitchen, Marketing, New York Times, Renovation, Ruthless, Staging, Stress, West 17, West 18
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