Tag: Marketing

90 Franklin Street loft beats upstairs neighbor by 22% only 14 months later

I didn’t know wenge was that valuable in a Manhattan loft I can see two principal differences between the last two south-facing units that sold in Franklin Tower across the border from prime Tribeca: the “2,633 sq ft” loft #7S

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diversion is more of a (small) rant about Manhattan real estate “penthouses”

creeping nomenclature is all too common It’s the weekend, but instead of the usual diversion having nothing to do with Manhattan lofts, I’d like to do a short riff on a pice in The Real Deal this week, When Is A

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memory lane: how well do buyers see? (the decor test at 32 West 18 Street)

  One Year Ago Today on Manhattan Loft Guy You were warned in my July 4 post that you’ve got a couple of weeks of archived Manhattan Loft Guy material coming up. In my July 12, 2012, a tale of

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OYAToMLG talking about gabby PR seeking agents and beautiful loft off Prince & Broadway

  figuring why this thing finally sold ain‘t easy Another pure (actual day) One Year Ago on Manhattan Loft Guy post from N’Awlins…. A year ago today I was snarking about the Public Relations efforts of Some Real Estate Agents

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ruthless stagers, indeed! NY Times nails story about marketing apartments (and lofts!)

to be bookmarked by 98% of sentient agentsHonestly, I would applaud the featured article in tomorrow’s Sunday Real Estate section in the New York Times, Ruthless Came the Stager, even if Elissa Gootman had not spelled my name right (or

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the importance of managing expectations

why set buyer up for disappointment?I hope it will shock no one to hear that not all high-priced Manhattan lofts are perfect. Some, indeed, have gross deficiencies. There is an interesting dance to marketing one of these lofts: playing up

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serenity has its price / 270 W 19 St in contract

successful marketing campaign nearly complete 270 West 19 Street #4B seems like one of those “unique” lofts that is truly distinctive. It has been marketed by Laurie Karpowich at Corcoran that way, which worked to the extent of getting a

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124 W 18 primes the pump / new condo under $1,000/ft?

  impressive marketing structure to build interest Marsha Frances at PruDE has a new listing, the 2d fl at 124 W 18 St, which she is not showing until an open house on June 13, then is showing at three

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