OYAToMLG the ruthless stagers, revisited

one more time, again
I still haven’t gotten around to tweeting them, so only the most faithful of Manhattan Loft Guy readers checked out my two weeks worth of pre-scheduled vacation posts from the archives earlier this month. (Note to self ….) There’s good stuff, just as there is elsewhere in the archives. As a non-diversion, I offer from One Year Ago Today on Manhattan Loft Guy my July 28, 2012 ruthless stagers, indeed! NY Times nails story about marketing apartments (and lofts!), about a pretty terrific New York Times review of stagers and their (occasional) magic, with a very terrific before-and-after set of photos in the accompanying slideshow.

Those most faithful readers will remember a cross-referenced post from that set of vacation __Years Ago on Manhattan Loft Guy posts:

a link to my July 12, a tale of 2 lofts: did (removable) decor add $126/ft to value of one 32 West 18 Street loft?, a post I wrote after talking at length to Gootman and somewhat with this topic in mind. That was a rare exercise of aesthetics for me, looking at two essentially identical lofts with totally different ‘feels’ because of how they were decorated. There was nothing wrong with the one loft, but that other was just spectacular, a difference accomplished with only a few changes in materials, but mostly with minimalist decor and (especially) window treatments.

Enjoy!

© Sandy Mattingly 2013