scaling down amenities + dollars Funny how journalism works, when two items can make a trend. The Real Deal ran a short piece last week about who some developers are scaling back some services or amenities to reach…
Category: marketing manhattan apartments
NY Times on Seller Stress Syndrome
how hard is it to stay ‘show ready’ for months? There was a big article in Sunday’s NY Times Real Estate section (The Home That You Can’t Call Your Own) that dealt with the stresses that sellers live under…
marketing 201 / sun and clouds out of alignment at 236 W 26
how not to sell a sun-drenched loft The new listing from Corcoran for #601 at The Capital Building, 236 W 26 St, caught my eye this morning, since I was recently in the building to see the unit directly…
puzzling price policy / slow death near Union Square
why drop a price? I have been watching a loft listing at 4 West 16 St (#8A) since it came to market in April, because I listed a unit in this building last year. I thought the original asking…
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Loft-"like" sticks out (badly) in a loft neighborhoodI was cruising the NYTimes.com site (what you sometimes have to do without a true MLS in Manhattan) and came across this listing described as a “[v]ast loft like 2 bedroom apartment”. It…
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Lofts are sexy
I often get email blasts from agents about their listings, some of which are over the top, some just barely alive. For purposes of this discussion, I am amused by the apartment listings from non-loft neighborhoods that describe the…
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