quick contract at 120 East 29 Street
from the ridiculous to the sublime
After beating on #4T at 129 Duane Street yesterday for having a birthday coming up next week (birthday shopping for 129 Duane for next week’s anniversary), there’s an interesting contrast in marketing presented by 120 East 29 St #4A, which is shown as In Contract yesterday after coming to market on November 6.
As I said in an open house review last weekend, in which it grouped with four other lofts at exactly the same price, it is asking
$1.995mm and $2,168/mo (condo) for “1,780 sq ft” plus balcony in a 2004 conversion with a nearly Long-and-Narrow layout with all the windows on the long south wall, set up as 3 bedrooms, 2 baths, with the kitchen at the entry
Sotheby’s Mara Flash Blum described it as a “fabulous find at a fabulous price”. the Market evidently agreed.
seller + agent + Market Price = contract
It surely is not easy for the seller to set a price that will actually get a loft sold quickly, in this (or nearly every) Market. It takes the combination of good advice from the agent and motivation from the seller. From the outside, it is impossible to tell what the ‘breakdown’ is when a loft listing suffers the ignominy of a birthday – a stubborn owner who is only a reluctant ‘seller’, advice from an agent that turns out to be wrong, or simply a change in The Market’s ‘appreciation’ for a loft that (based on sales data) should sell at a given price.
Kudos to the seller here, and to Mara, for getting it done.
© Sandy Mattingly 2007
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