renovation after 2007 gets 55 N. Moore Street loft 15% over 2009

So the chances are that the post-2007 renovation cost more than the 2009 realized gain and that the added value from that perfection was eroded by the general Manhattan residential real estate market slide from 2007 to 2009. That makes sense, right?

That makes sense, right?

very sincere flattery going on here
There’s something else about recent marketing campaign that I don’t understand, and never will. You know what they say about imitation and flattery? There’s a cheat sheet coming soon if you don’t want to do close reading of dense babble, but here is a major chunk of the 2009 broker babble (with my italics as a hint):

Upon entering the dramatic foyer with its back-lit Onyx wall and custom industrial pendant light, you know you’ve arrived somewhere special. A Venetian-plastered hallway lined with storage closets leads to a sun-drenched Living/Dining room with original tin-pressed ceilings, Cuban hand-rubbed white washed brick walls, pickled maple flooring and brilliant light from a wall of south-facing windows. The state-of-the-art chef’s kitchen with center-island is open to the entertaining area and features gorgeous Leche de Luna stone countertops and back-splash, deep double sinks with Vola fixtures, endless custom beechwood cabinetry, and top-of-the-line-appliances including a Viking refrigerator, Fisher/Paykel dishwasher, 5-burner Wolf range, double ovens with warming drawer and a 40-bottle temperature-controlled wine refrigerator. Down the hallway, custom steel-and-mesh industrial doors slide open to reveal the pin-drop quiet Master Bedroom Suite – a sensual zen-like sanctuary accentuated by a multitude of textures including walls of Venetian plaster, sandblasted glass, white-washed brick and the original rough-hewn columns and beams. There is an enormous custom-milled walk-in-closet, and an exquisite windowed Master Bathroom replete with deep Duravit soaking tub, double sinks with honed Carrera marble vanity, antique mercury glass suspension lights, and a fabulous glass-enclosed shower with hand-cut mosaic tiled floors, onyx wall and custom Vola rain-showerhead. Further down the hall, sliding pocket doors open to a bright Guest Bedroom with a tasteful en-suite Waterworks bathroom. A vintage industrial ladder leads up to a sleeping loft, while steps away, industrial sliding….

And the equivalent chunk from the 2012 broker babble (with other italics as a guide):

As you enter the dramatic foyer, you will encounter a back-lit Onyx wall and custom industrial pendant light. A Venetian-plastered hallway lined with incredible closets leads to a truly sprawling Living/Dining room with original high tin-pressed ceilings, Cuban hand-rubbed white washed brick walls, pickled maple flooring and Southern light from a wall windows. The state-of-the-art chef’s kitchen with center-island is open to the entertaining area and features Leche de Luna stone countertops and back-splash, deep double sinks with Vola fixtures, custom beechwood cabinetry, and top-of-the-line-appliances including a Viking refrigerator, Fisher/Paykel dishwasher, 5-burner Wolf range, double ovens with warming drawer and a 40-bottltemperature-controlled wine refrigerator. Down the hallway, custom steel-and-mesh industrial doors slide open to reveal the sunny Master Bedroom Suite – accentuated by walls of Venetian plaster, sandblasted glass, white-washed brick and the original rough-hewn columns and beams. There is an enormous custom-milled walk-in-closet, and a gracious windowed Master Bathroom complete with deep Duravit soaking tub, double sinks with honed Carrera marble vanity, antique mercury glass suspension lights, and a fabulous glass-enclosed shower with hand-cut mosaic tiled floors, onyx wall and custom Vola rain-showerhead. Further down the hall, sliding pocket doors open to a bright Second Bedroom with a tasteful en-suite Waterworks bathroom. A vintage industrial ladder leads up to a sleeping loft, while steps away, industrial sliding steel doors …

If you haven’t figured it out, here’s the cheat sheet: the italicized words in the 2009 babble are repeated verbatim in 2012; the italicized words in the 2012 babble represent odd occasional choices to not repeat verbatim (such as changing “storage” to “enormous”, “exquisite” to “gracious”,“replete” to “complete”). In other words (see what I did there??), the 2012 agent stole the 2009 agent’s work, and changed the language in just a few places, and just enough to show that she stole it on purpose; indeed very carefully.

Some things about this business I will never understand….

that Newhouse, I assume
A fun fact if you have read this far along: I can’t keep my publishing generations straight, but I believe the 2009 buyer who just sold loft #4R at a gain of $235,000 based on his seller’s renovation is the son of the S. I. Newhouse, but perhaps he’s a grandson. (See the deed record, here.) In any event, a namesake.

My guess is that the coop made him buy in his own name, rather than through an LLC. But perhaps some  people are rich enough not to care about such (petty?) invasions of privacy….

One more fun fact, on the departing media figure theme. I never got around to blogging about the last sale in the building, in part because the media angle got scooped while the sale was sitting in my to-do pile, but the last sale here was the much smaller (“1,100 sq ft”) #2F on August 30 by this famously cranky media guy. Not a terrific comp for #4R because of its size, but a small (media) world story from this small (12-unit) coop loft building on this prime Tribeca block.